30 Mar 2010
Marketing Genius.
Is there a contest where if you catch Russell Brand in a butterfly net at a Best Buy, you get a prize? Or did I have the most fantastic dream of all time this morning?
Dream sources:
1. Burger King “Where’s Herb?” campaign
2. Too many repeat viewings of Forgetting Sarah Marshall
3. Any number of Looney Toons cartoons involving people getting caught in butterfly nets
March 31st, 2010 at 7:58 pm
I’m actually sort of surprised to discover via your wikipedia link that the “Where’s Herb?” campaign was considered a flop. I assumed that because I, too, remember it vividly, it must have been a big hit. I do have a very specific recollection of reading a list of guidelines that Burger King printed up about how to approach Herb if you did indeed see him. They were concerned that everyone remain very calm.
April 1st, 2010 at 7:38 am
I didn’t read the full Wikipedia entry until just now. It only ran for three months?!